Magazine Covers

Art Direction

When creating magazines for the agriculture sector of New Zealand, you can make a safe bet that some of it is going to be about effluent and other subjects that aren't pretty.

To truly stand out in the mailbox of a farmer, we thought we'd go against the grain of having a farmer crouching in a paddock holding a lump of soil, and go a more concept focused way.

I art directed, designed and produced artwork every month.

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